December 16, 2019

Creative management

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1.1 Ways of describing the creativity of an individual


1.1.1 The way of learning


One way of looking on differences of creativity between people is describing how they learn. According to Kolb the learning process can be seen as a cycle which is divided in four stages. Experiencing oneself in the doing of a task is usually the first phase. In this stage the individual, team or organization simply carries out the task assigned. Second is the reflection stage, which involves stepping back from the task and reviewing what has been done. The skills of observing, noticing differences, and applying terms help to identify subtle events.Following this stage, the connection phase involves interpreting the events that have been noticed and understanding the relationships among them. This is also called "Abstract Conceptualisation" and it is seen as particularly helpful as a template for framing and explaining events. The last part of the cycle is the planning stage. In this phase the individual takes new understanding and translates it into predictions about what is likely to happen next or what actions should be taken to refine the way a task is handled.


Furthermore Kolb suggests that each individual has preferred areas in the learning cycle, and according to this "Learning Style Inventory" people can be divided into four groups.


Accomodator


The accomodator prefers to plan and act. This persons greatest strength lies in carrying out plans and experiments and involving oneself in new experiences. An accomodator tends to stand out in those situations where one must adapt oneself to specific immediate circumstances.


Diverger


The divergers dominant learning abilities are acting and reflecting. This person's greatest strength lies in his imagination.A diverger has an outstanding ability to view concrete situations from many perspectives and does extremely well in generating ideas.


Assimilator


The Assimilator has preferences in reflecting and connecting. This persons greatest strength lies in the ability to create theoretical models. An Assimilator excels in inductive reasoning and in assimilating disparate observations into an integrated explanation.


Converger


The convergers dominant learning abilities are connecting and planning. This person's greatest strength lies in the practical application of ideas.A converger seems to do best in those situations where there is a single correct answer or solution to a question or problem.


1.1. Innovators and adaptorstwo different styles of thinking


People have different styles of being creative, which are influenced by their personality, their culture, their age and gender. Kirton has defined two styles of thinking which influence our decision-making process the Innovator style and the Adaptor style. The differences between both styles lie mostly in the perception of the problem, the analysis of the problem and the analysis of the solution. To determine our style, we use a test made by Kirton and according to the score, everyone will be located on a continuum ranging from highly adaptive (score of 45) to highly innovative (score of 145). The mean value is 5-6.


To differentiate the Adaptor style to the Innovator style, we shall present an extreme definition of both.


Adaptors


Adaptors concentrate their efforts to improve and do things better. For solving a problem, they look at it in details and tend to use existing theories, policies or practices. To avoid risk-taking, they rely on methodicalness, precision and prudence. They often look for acceptable solutions. Though they might be vulnerable to social pressure and authority, they have a tendency of conformity which makes them feel comfortable in an organised structure. As they tend to self-doubt and want to have logical suggestions, they have difficulties to get over their own censor-barrier.


Innovators


Innovators are more concerned by doing things differently than doing things better. They are able to extract the problem from its enveloping accepted thought and approach it from unsuspected angles. Therefore they provide many different ideas. They use their intuitive thinking to propose non-expected solutions but as they are unconcerned about the risk involved, their ideas might be less accepted by other members. In a structured group, they might be difficult to control and seen as undisciplined, abrasive and insensitive because they challenge easily the rules but in an unstructured environment they tend to control efficiently the situation.


.1.1 Creativity and Innovation.


Reflecting innovators and adaptors brig us to the analysis of how effective could be our team to manage innovation within any organization, how creative we are to manage innovation processes in order to develop and enhance the overall organization performance…?


"Invention implies bringing something new into being; innovation implies bringing something new into use". Innovation has been defined as the successful introduction into an applied situation of means or ends that are new to that situation. (Mohr, 16, quoted in Cummings and O'Connell, 178, p.4)


Innovation is a learning process, the product of which is new applied knowledge. Operation is an established process driven by existing knowledge.


What makes innovation unique as a business process is that creativity and routine are intertwined throughout the process. The routine tasks have little value by themselves however; their purpose is to support the knowledge discovery process.


What innovation can reach?


•An idea generating a substantial improvement


•A strategic tool for competitive advantage


•A potentially disruptive and costly venture


•A fun and motivating experience


Why it's important to manage innovation?


•Crucial to quality, productivity and competitiveness


•Due to costs, needs to be engineered where needed


.. How we innovate within an organization?


Within this process we identify where and how each one of our group members is more capable to take action responsibility. The goal is to join a group of team members that can be able to demystify the innovation process and its driving forces, to reveal the unique innovation practices of market champions and understand what makes them so successful and unique.


Now, we've already detected two kinds of creative styles within our group, innovators and adaptors; an important issue to analyse is the relation we obtained between these two creativity styles within our group. It's evident from the results obtained from the innovators vs. adaptors dynamic, the only innovators in the group seems to be Sergio, although Tomas & Laurence are slightly below to the innovation area on graphical representation. These innovators or potential innovators, tend not to be as closely related to the group's prevailing, relevant paradigms, and even opposing such consensus views, are more strongly resisted, and their originators are liable to be treated with suspicion or even derision.


On the other hand, the adaptors which is the majority in our team( Letitia, Dennis,Aile & Romayn) depend usually and directly on agreed paradigms, are more easily grasped intellectually, and therefore more readily accepted by most, and the authors of such adaptive ideas are more likely to be themselves adaptors.


While innovators find difficult to combine with others, adaptors find it easier, although the latter will more rapidly establish common agreed ground, assumptions, guidelines, and accepted practices on which both ground our collaboration together. Because of this last argument and considering the long time frame innovation process takes, we consciously believe that we'll be capable to manage soon or later innovation successfully.


.. Leadership


At this stage we already have an idea of how innovation management process should be structured, now for managing innovation, every member of a team has to lead and promote certain activities within this process, then leadership has to exist. According with Pearson's "uncertainty matrix" there are roles for leadership for innovation that play in different circumstances and stages, these are


Inventor Has an idea, which is original (novel, appropriate)


Champion Give support to the Inventor when the idea is to come to the attention of others within an org.


Sponsor Entrepreneurial energy to drive the idea to a "wider" field and make it happen.


Project leaders Turn the idea in to reality in a detail way.


Gatekeeper Get access to the resources and transform them.


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